Check some of my insights
I believe that the best strategies are built on transparency and shared knowledge. Here, you will find my contributions to industry magazines, podcasts, and webinars where I dissect marketing myths and explore the human side of data.
Articles & publications
For over a decade, I have been actively shaping the digital marketing discourse. Below is a selected archive of my articles published in leading industry magazines.
01. Strategy & Consumer Psychology
Will AI take our jobs? (Spoiler: No, but there will be more work)
- Published in: Online Marketing Magazine
- A critical look at the future of the marketing profession and human-AI collaboration.
- [Read Article (PL) ↗]
The “Housewife” Stereotype in Advertising: Has she finally left?
- Published in: Marketing Przy Kawie
- An analysis of changing cultural narratives and gender roles in modern communication.
- [Read Article (PL) ↗]
02. Performance Marketing & Tech
- Meta Ads: New Formats and Tools for Sales & Branding
- Published in: Online Marketing Magazine
- Technical deep dive into the evolving ecosystem of Facebook & Instagram Ads.
- [Read Article (PL) ↗]
- 7 Unobvious Targeting Strategies on Facebook
- Published in: Social Media Manager
- How to find your audience when standard interest targeting fails.
- [Read Article (PL) ↗]
- Before You Choose a Goal: Meta Ads Objectives Explained
- Published in: Social Media Manager
- Strategic alignment of campaign objectives with business KPIs.
- [Read Article (PL) ↗]
03. E-commerce & CX
Behind the Scenes of E-commerce: Transforming Customer Service
- Published in: E-commerce w Praktyce
- Case Study: How Zibi Group improved their CX and customer service processes.
- [Read Article (PL) ↗]
04. Diverse Channels (Omnichannel)
- Pinterest for the Ambitious: How to run Performance Campaigns
- Published in: Online Marketing Magazine
- A guide to leveraging Pinterest for sales, not just inspiration.
- [Read Article (PL) ↗]
- Pinterest & Ads: Biting into the Design Community
- Published in: Online Marketing Magazine
- Understanding the visual search engine user.
- [Read Article (PL) ↗]
- Digital Employee Journey in Social Media
- Published in: Sprawny Marketing
- Bridging HR and Marketing: How to build an employer brand online.
- [Read Article (PL) ↗]
Behind every data point, there is a human decision.
Podcasts & Interviews
Conversations about fixing broken customer journeys and the human side of business.
01. Data & Strategy
Data-Driven Marketing: Secrets of Analysis
- Guest appearance on: Między Nami Ekspertami (Sofixit)
- A deep dive into the intersection of creativity and analytics. We discuss why marketing without data is just guessing, how to use AI responsibly, and why qualitative data (what people say) is as important as quantitative data (what Excel says).
- [Watch Episode (PL) ↗]
02. Leadership & Mentoring
Reverse Mentoring: When the student becomes the teacher
- Guest appearance on: Idź Swoją Drogą (Kasia Syrówka)
- I share my experience as a Mentor in the “Reverse” program. A conversation about intergenerational learning, the art of asking the right questions, and how mentoring shapes a better strategist.
- [Watch Episode (PL) ↗]
Writing and recording are just one way I share knowledge. I am also an active speaker and trainer, bringing clarity to industry stages and corporate boardrooms.
As a Certified DMI Trainer, I have delivered over 2,000 hours of workshops and strategy sessions. From guest lectures at top universities (AGH, SWPS) to certified Digital Marketing Institute courses – I help teams understand the why behind the data.